I have been part of the exciting world of marketing for over 20 years. During this time, I have worked closely with a variety of clients, including public entities, companies in the cosmetics sector, and those in the technology sector.
My experience is focused on the production of events, ranging from fairs and congresses to brand activations, lunches, dinners, cocktail parties and business breakfasts. I also have skills in digital marketing, such as web design and development, ad creation and social media management. At all times, I have demonstrated my ability to manage and optimize available resources, always considering the client’s needs and focus on driving sales.
Camilo Harker's Marketing
Intrenational Relations
Mayor's Office of Bogotá 2020-2023
Throughout the year 2023, Bogotá stood out as the epicenter of internationally renowned events, hosting a total of four gatherings that set the tone in various areas.
In May and June, the city hosted the impressive SMART CITY EXPO BOGOTÁ, an event that explored technological innovations for the construction of smart cities. Following this, in June, the 4th PEACE CITIES AND TERRITORIES FORUM brought together experts and leaders committed to promoting peaceful and sustainable urban environments. The city continued its role as a host in June with the prestigious WOMEN DELIVER CONFERENCE AMERICAS, an event dedicated to promoting gender equality and women’s health. Wrapping up the year on a high note, Bogotá welcomed the P4G COLOMBIA SUMMIT in September, solidifying its position as a platform for discussion and action in support of sustainable development and global collaboration. These events not only underscored the importance of Bogotá on the international stage but also positioned the city as a reference point for reflection and action on key issues for the future.
Previous events and activities
2012-2019
I participated in the opening of the distribution line of the BOSE Professional portable line. Road shows, fairs, launches, concerts and the implementation of the TECHNICAL DEALER strategy.
I participated in the opening of the distribution line of the CASIO LED Projects line. Road shows, fairs, launches.
Marketing of SAMSUNG’s industrial monitors and video equipment. Road shows, fairs, launches.
Graphic Design
Graphic design for digital
and printed communication pieces.
Camilo Harker, what is marketing?
Marketing, at its core, is the discipline that drives the connection between a company and its customers, utilizing various strategies to understand, communicate, and satisfy their needs. This multifaceted process comprises several crucial parts that collaborate harmoniously to achieve business objectives.
Market Research: Before any action, marketing begins with in-depth market research. Analyzing trends, evaluating competition, and understanding consumer behavior are fundamental steps in developing effective strategies.
Product Strategy: Clear definition of the product or service is essential. This involves differentiation, market positioning, and the creation of value propositions that stand out against the competition.
Communication and Advertising: Effective communication is key. Advertising, both traditional and digital, plays a vital role in conveying the brand’s message to the right audience, using various channels to maximize visibility.
Corporate Event Production: Within the marketing spectrum, corporate event production stands out as a powerful tool. These events provide a unique platform to interact with customers, partners, and employees, creating memorable experiences that strengthen the brand identity.
Digital Marketing: In the digital era, online presence is essential. Digital marketing encompasses strategies such as search engine optimization (SEO), social media advertising, content marketing, and more. These tactics allow for a more direct and personalized connection with the audience, maximizing visibility and engagement.
Analytics and Measurement: The successful implementation of marketing strategies goes hand in hand with data analysis. Analytics provides valuable insights into campaign performance, allowing for continuous adjustments and improvements.
The Marketing Mix: Known as the 4 Ps (Product, Price, Place, and Promotion), it constitutes the essential formula for marketing strategy. It is an approach that encompasses product creation, appropriate pricing, efficient distribution, and effective promotion. This methodology provides a solid framework for developing balanced and successful marketing strategies.